Who this is for
A new business identity or a focused refresh
WISCONSIN · BUSINESS SERVICES
Give your business a clear, consistent identity.
Coordinate your logo, colors, typography and everyday business materials around an agreed creative direction.
Request a scoped proposalProcess and deliverables
Brief and visual references; concept review; refinements; final editable and digital files.
What to prepare
Share your business name, audience, existing assets and examples of the visual direction you prefer.
Scope and exclusions
Two consolidated revision rounds are included in the agreed scope. Naming, printing, trademark registration and additional concepts are separate.
Your proposal confirms deliverables, responsibilities, price and timing before work starts. An inquiry does not create a service commitment.
Other services
Choose the right branding scope
A logo is one part of a usable business identity. Start by deciding where the identity must work: your website, proposals, invoices, signage or social profiles. A focused refresh can preserve recognizable elements; a new identity needs a clear audience and creative direction before design begins.
Questions before you hire
Do I need a new logo or a full identity?
A logo refresh may suit a business whose audience and positioning are already clear. A broader identity project coordinates colors, typography, logo variations and application rules. Describe what feels inconsistent and where the materials will be used so the proposal can address the actual problem.
What should the handover include?
Confirm the final file formats, editable source files, color references, font licensing and usage guidance in the proposal. List each business application you need. Printing, paid fonts, stock assets and additional layouts should be identified before approval so the handover matches your intended use.
Can branding and website work be coordinated?
Yes. Agree the visual direction before applying it to website layouts. This helps avoid redesigning pages after the identity changes. Branding and website work have separate deliverables; the proposal identifies the dependencies, approvals and scope of each.